Our mission

The world and every individual in it face huge challenges. There’s a lot to worry about. That’s why a smile is priceless. And we’ll have to figure things out together. That’s why we should connect more.

We believe that music unites. So these are our weapons of choice: we create a fake universe in which music and whimsy take center stage, to make people smile and interact.

Does it work? Well, just give it a try. Wear one of our tees when going to a gig or festival and see what happens…

Imagine. Say 80.000 people gather in a small area. For 4 days. Living conditions are rather poor. Everybody bumps in to each other. Sound and noise all over the place, 24/4. Young ones, older people. Different races, beliefs, genders, whatever. And still, despite of all the differences, the fatigue, alcohol, maybe even drugs, everybody gets along fine. Incidents are rare.

Is this Utopia? No. It’s more or less the description of a festival. Everybody has one thing in common: music. Or rather: the love of music. Metalheads, ravers, soul-lovers, pop-fans,…  they just all mix up and get along fine. ‘Cuz it doesn’t matter WHAT kind of music you love. What matters is:

That’s the one unifying theme.

Who are we?

There’s two founders at Debbie & Freddie: Dominique and Kristof. And we both have this common issue: we constantly struggle with creative energy that needs to be put to rest. So, we hooked up. We launched a gin brand, a visual designer agency, a project on local dialects. But the itch was still there. We continued brainstorming.

What if we invented a concept to could make the world a better place? Even a tiny bit would do.

And the rest is history.
Or, let’s be moderate: a new brand.